Applying behavioural insights to property flood resilience

The Environment Agency, in collaboration with the Behavioural Insights Team and WPI Economics, published this latest report on how behavioural insights can be applied to the field of Property Flood Resilience (PFR).

It reviews the current state of knowledge and summarises evidence from flooding, hazards and behavioural science literature, and identifies the barriers and incentives to people changing their homes to be more flood resilient. It provides information that could be useful for flood risk management authorities in England to increase community uptake of PFR, and sets out plans for future experimental research needed to address knowledge gaps in behaviours and PFR.

To read the full report click here; for a summary of the report, please click here.